A Spotify ad was recently banned in the UK for distressing children. The ad aspects similar to a horror film, that showed people being “haunted” by a doll-like-figure when a song played.

The Advertising Standards Authority (ASA) stated that it was “particularly likely” to frighten young viewers.

“It was created as a tongue-in-cheek horror parody it was intended to be a humorous ad that demonstrated just how catchy some tracks can be,” a Spotify spokesperson said to CNET.

The one minute Spotify ad ran during June 2018 on YouTube, and showed young actors playing “Havana” by Camila Cabello with a doll waking up to scare the actors everytime the song is played. The ad’s final image shows the doll’s face with the message: “Killer songs you can’t resist.”

A parent told the UK’s ASA that her child was distressed by the ad, and that it was “irresponsibly targeted.” The ad appeared on DanTDM, a gaming channel with 20 million subscribers.

“Parents should be monitoring what their kids watch anyways,” sophomore Connor Jeffreyes said.

Spotify claimed that the ad was supposed to be a parody of horror films and not intended to cause any kind of stress, hence they did not use any gore or violence in the ad. The ASA noted that Spotify argued that the ad was targeted at people within the age of 18 to 34. Spotify was told by the ASA to make sure future ads will not cause distress to children.